I hate popcorn in the house. My kids love it... So we compromise and buy it every now and then. Mostly we eat it with Grandma Robertson as our movie treat. I have found that none of my kids can remember the word Buttered. They ask for popcorn flavor... Not the one without popcorn flavoring, that's just Yuck. I can't wait to see their reactions when they learn that popcorn flavored popcorn is really the one they think is Yuck.